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Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion …
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Product Description. Publication Date: August 12, 1999. Source: Harvard Business School. Describes a leading fast food operator/franchiser trying to consolidate and standardize its …
Tricon restaurants international: Globalization Re-examined. 1. INTRODUCTION •INDUSTRY : FAST FOOD INDUSTRY •TIME PERIOD : 1997 – 1998 (AFTER SPIN-OFF FROM …
Tricon Restaurants International: Globalization Re-examined. By: Pankaj Ghemawat, Tarun Khanna. Describes a leading fast food operator/franchiser trying to …
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Yum! Brands, Inc., formerly Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit …
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International business Market positioning Target markets. by Pankaj Ghemawat, Tarun Khanna. Source: Harvard Business School. 24 pages. Publication Date: Aug 12, 1999. …
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Tricon Global Restaurants, Inc. (NYSE:YUM) announced the opening of its 400th KFC restaurant in China by its international division, Tricon Restaurants International (TRI). …
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Tricon Restaurants International: Globalization Re-examined case study (referred as “Tricon's Tricon” for purpose of this article) is a Harvard Business School (HBR) case study covering …
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