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Loyalty: A Strategic Commitment. October 2003; Cornell Hospitality Quarterly 44(1):31-46; DOI: ... Trust is also an antecedent of loyalty; …


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With trust as a precursor, a customer be- comes loyal to a firm and forms a commitment to that firm. Morgan and Hunt found a significant con- nection between trust and …


Loyalty: A Strategic Commitment - John T. Bowen, Stowe …

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A study of 892 luxury-hotel guests, most of whom travel frequently and primarily on business, supports the idea that relationship marketing can benefit luxury-hotel marketing. The authors …


Bowen, J.T. and Shoemaker, S. (1998) Loyalty A Strategic …

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Article citations More>>. Bowen, J.T. and Shoemaker, S. (1998) Loyalty: A Strategic Commitment. Cornell Hotel and Restaurant Administration Quarterly, 39, 12-25.


Bowen, J. T., & Shoemaker, S. (1998). Loyalty A Strategic …

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Bowen, J. T., & Shoemaker, S. (1998). Loyalty A Strategic Commitment. Cornell Hotel & Restaurant Administration Quarterly, 39, 12-25.


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© 2003, CORNELL UNIVERSITY. This report is a commentary on an article that was previously published in Cornell Quarterly and which is reprinted herein (see pages 31-46). t has …


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THE EFFECT OF LOYALTY PROGRAMS ON CUSTOMER LOYALTY …

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Bowen, John and Shoemaker, Stowe (2003), “Loyalty: A Strategic Commitment,” Cornell Hotel and Restaurant Administration Quarterly, reprinted in special edition, October, 31 …


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The Effects of Customer Satisfaction and Commitment on …

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Cornell Hotel and Restaurant Administration Quarterly, 43(1), 47-60. Bowen, J. T., & Chen, S. L. (2001). The relationship between customer loyalty and customer satisfaction. …


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Internal and external factors which affect customer loyalty Journal of Consumer Marketing, 20(5), 480-485. [17] Bowen, J. and Shoemaker, S (1998). Loyalty: A Strategic Commitment. Cornell …


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