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A positive trend confirms in Pakistan regarding the fast foods sales for the whole year. In Pakistan, fast food market is one of the most turbulent market environments due to increased …
Building brand loyalty has become more crucial, yet more complex to achieve in today’s age of immense competition. The paper discusses the brand loyalty as it is becoming …
1 Factors affecting Brand Loyalty: a perspective of fast food restaurants Abdul Rehman Muhammad Zia-ur-Rehman Dr. Waheed Akhtar Abstract Building brand loyalty has become …
Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants. Building brand loyalty has become more crucial, yet more complex to achieve in today’s age of immense …
PDF | On Mar 11, 2011, Muhammad Zia-ur-Rehman published Factors Affecting Brand Loyalty; A Perspective of Fast Food Restaurants in …
View Factors_affecting_Brand_Loyalty_a_perspe.pdf from AA 1Factors affecting Brand Loyalty: a perspective of fast food restaurants Abdul Rehman Muhammad Zia-ur-Rehman Dr. Waheed …
Brand Communicat ion, Brand Image and Bran d Trust as antecedents of Brand Loyalty in Gauteng Province of South Africa. African Journal of Economic and Managemen t Studies , 7 (1), 1 24-139.
Building brand loyalty has become more crucial, yet more complex to achieve in today's age of immense competition. The paper discusses the brand loyalty as it is becoming an …
of the factors of loyalty that could directly contribute to loyalty towards fast food restaurants in Malaysia. The study reveals that customer loyalty is associated with the quality …
These factors include: Quality of feeling; Brand awareness; Brand desire; Attitude towards marketing; Perceived price; Repeated buying behavior and trust in the brand. Among all these factors ...
Brand Awareness According to (Aaker, 1991) and (Keller, 1993) the organization should create the brand awareness among customers. Brand awareness leads to brand knowledge and through …
There are many different methods to use to achieve brand loyalty in the restaurant industry, such as customer loyalty rewards, high-quality product, feedback from customers, …
Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants. A. Rehman, Dr. Muhammad Zia ur Rehman, Waheed Akhtar; ... The purpose of this study is to examine the …
Abstract and Figures. The aim of the present research was to investigate the factors affecting customer loyalty in the restaurant industry. Data was collected using …
Here are some of the most important intangible factors affecting customer experience at your restaurant. i) Food Quality. ii) Staff Behavior. iii) Value For Money. iv) Location Preference. v) …
The study depicted that the brand loyalty was directly influenced by "customer satisfaction". As study identified a positive influence on customer satisfaction & loyalty towards brands by …
In addition [15] conducted a study in Pakistan on fast food restaurant with this aim to examine the influence of factors on brand loyalty. This research focused on the factors (brand name, …
on customer loyalty in the restaurant industry. Han et al. (2009) 1. Perceived factors: Physical environment, food quality. 2. Intangible factors: Customer orientation of employees, …
The main aim of this study is to build and test a model that includes determinants of brand equity in fast food restaurants industry. Designed questionnaire was distributed to customers sample …
In fast food service restaurants additionally the essentialness of corporate image can't be ignored as the brand emphatically impacts clients dependability (Christou, 2003) however shifting …
showed that brand equity has a positive effect on brand loyalty. The result also prop oses that service quality, e- service quality, service environment, e -service environme nt has a positive …
Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants. Rehman, A., Zia-ur-Rehman, M., & Akhtar, W. (2012). ... Factors affecting Brand Loyalty: a perspective of fast food …
When considering what to eat, your customers have a variety of options - other restaurants, delivery services, fast food and eating at home. In such a competitive industry, it is …
factors influencing customer loyalty in the restaurant industry. Table 1 shows some of the research works on this topic and the factors investigated in those studies. Research model and …
more to purchase the brand and are less likely to switch to other brands when price is high or when competitors offer promotional price. Blackston (1995) mentioned that strong company's …
Nowadays, restaurant business is a solution for entrepreneurs, because the busyness of the community will make them prefer the meaning of fast food. Consumers will …
Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants. Rehman, A., Zia-ur-Rehman, M., & Akhtar, W. (2012). ... Factors affecting Brand Loyalty: a perspective of fast food …
This study aims to empirically analyze the effects of marketing communications, such as advertisement/promotion and social network service (SNS) content, on consumer …
Rehman, A., Zia-ur-Rehman, M. and Akhtar, W. (2012) Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants. Actual Problems of Economics, 130. Singh, R. (2016) …
Governments can also press the fast-food chains to include healthier items on their menus. These are the most important political factors that affect the fast-food industry. …
Health concerns, salt intake, cholesterol are a priority. These priorities are overridden by ease of preparation, taste and children preference. The research tries to understand the perception of …
Also, Brand loyalty among fast food restaurants is generally low as consumers can find similar menu items in nearby restaurants. Therefore, such a condition makes it easier for new …
Rehman, A., Zia-ur-Rehman, M. and Akhtar, W. (2012) Factors Affecting Brand Loyalty: A Perspective of Fast Food Restaurants. Actual Problems of Economics, 130. has been cited by …
Food quality is a key factor because restaurants are dependent on this and customers purchasing that product again depends on the quality being provided (Namkung …
Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt International Journal of Business and Management doi 10.5539/ijbm.v15n5p117
1. Food Quality. The quality of food tops the list of reasons why a customer would like to go back to a restaurant. Here what we found: Out of 50 people surveyed, 40 said that the quality of food …
Building brand loyalty is very important and very crucial to maintain it. Making brand loyalty is becoming an important element to gain long-term profitability and competitive advantage. The …
The main aim of this study is to build and test a model that includes determinants of brand equity in fast food restaurants industry. Designed questionnaire was distributed to customers sample …
Factors Affecting Customers’ Loyalty to a Restaurant. Food variety refers to the availability of numerous options on the menu. Restaurants continually work on new menus to create an …
The fast food industry in Morocco has experienced tremendous growth during the last 20 years. Busier lifestyles result in less time for home-cooked meals, and fast food provides a solution to …
respondents who like to buy food in foreign restaurants, for example American-style fried chicken or Japanese and Korean food, (Mohamad 2013). Table 1.1 FAST FOOD RESTAURANT SURVEY …
Factors Affecting Fast Food Restaurant Image in Peshawar: Moderating Role of Customer Personality Traits ... (2013) “A comparative study on the impact of ambient factors …
– The purpose of this paper is to study differing demographic factors affecting fast-food customers loyalty towards national or international fast food chains. It also …
companies to identify what factors affect both new and existing customers in selecting restaurants and food. Once the restaurant companies are able to meet the …
Factors Affecting Customers’ Loyalty to a Restaurant The quality of food Food quality is one of the fundamental elements that influence the satisfaction of diners regardless …
The intent of this research is to inspect the factors affecting brand loyalty towards fast food industry in Pakistan. For the sake of this research the selected fast food restaurant …
Third, this article fosters the comprehension of customer conduct in fast-food restaurant setting. It discloses the impact of customers’ satisfaction as a result of fast-food …
Noticias San Justo - Cba., Las Varillas, Cordoba, Argentina. 5,165 likes. Sitio web de Noticias del Departamento San Justo de la Provincia de Córdoba.
San Justo Department is a department of Córdoba Province in Argentina . The provincial subdivision has a population of about 190,182 inhabitants in an area of 13,677 km², and its …
Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt International Journal of Business and Management. ... 2019 English. Factors Affecting Brand …
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